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Online Food Delivery in Thailand: A Detailed Look at the Statistics

Food delivery services have gained immense popularity in recent years, thanks to advances in technology and the convenience they offer. In Thailand, the rise of online food delivery platforms has transformed the way people order and enjoy their favorite meals.

In this blog post, we will delve into the statistics surrounding online food delivery in Thailand. From market size and key players to consumer behavior and trends, we will explore various aspects of this burgeoning industry.

Table of Contents

Market Size

The online food delivery market in Thailand has experienced rapid growth in recent years. According to a report by Statista, the revenue in the online food delivery segment is projected to reach US$656 million in 2021. This represents an annual growth rate of 17.8% from 2019 to 2023.

The increasing adoption of smartphones and internet penetration across the country have been instrumental in driving the growth of online food delivery services. The convenience they offer, along with the wide range of options available, has made them a preferred choice for Thai consumers.

Major Players

The online food delivery market in Thailand is highly competitive, with several major players vying for market share. The dominant platforms in the market include:

Platform Market Share
GrabFood 45%
Foodpanda 35%
LINE MAN 15%
Others 5%

GrabFood, a subsidiary of the ride-hailing giant Grab, currently holds the largest market share in Thailand. It has an extensive network of partner restaurants and offers a variety of cuisines to cater to different tastes.

Foodpanda, another major player, boasts a diverse selection of restaurants and has grown in popularity over the years. Its user-friendly platform and accessibility contribute to its competitive position in the market.

LINE MAN, a subsidiary of the popular messaging app LINE, has also gained traction in the online food delivery space. It leverages its existing user base and offers additional services, such as grocery and convenience store deliveries.

Consumer Behavior

Understanding consumer behavior is crucial for businesses operating in the online food delivery space. Here are some key insights into Thai consumer preferences when it comes to ordering food online:

  • Convenience: Consumers value the convenience of ordering food online and having it delivered to their doorstep. This is particularly true for urban dwellers and office workers.
  • Price Sensitivity: While convenience is important, price also plays a significant role in consumer decision-making. Many customers compare prices across different platforms before placing an order.
  • Reviews and Ratings: Thai consumers heavily rely on reviews and ratings when selecting a restaurant or dish. Positive reviews and high ratings can significantly influence their ordering choices.
  • Loyalty Programs: Online food delivery platforms often offer loyalty programs and discounts to encourage customer retention. Thai consumers tend to be loyal to platforms that provide attractive rewards.

Thai cuisine is renowned worldwide for its unique flavors and aromatic dishes. However, when it comes to online food delivery in Thailand, consumers have diverse preferences. Here are the most popular cuisines ordered online:

  1. Thai: Traditional Thai dishes, such as Pad Thai, Green Curry, and Tom Yum, remain popular among Thai consumers.
  2. Japanese: The popularity of sushi, ramen, and other Japanese delicacies has soared in recent years.
  3. Western: From burgers to pizzas, Western cuisine is widely enjoyed and readily available for delivery.
  4. Korean: The influence of K-pop and Korean dramas has sparked a growing interest in Korean cuisine, including dishes like Bibimbap and Korean BBQ.
  5. Chinese: Chinese cuisine offers a wide variety of options, including stir-fried dishes, dumplings, and noodle soups.

These popular cuisines reflect the diversity of tastes and preferences among Thai consumers and highlight the extensive range of options available through online food delivery platforms.

As the online food delivery industry in Thailand continues to evolve, several trends have emerged in recent years:

  • Contactless Delivery: With the COVID-19 pandemic, contactless delivery has become a standard practice. Delivery personnel and customers minimize physical contact for safety reasons.
  • Special Dietary Requirements: There has been an increased demand for food options catering to specific dietary requirements, such as vegetarian, vegan, and gluten-free.
  • Healthy Choices: Health-conscious consumers are actively seeking healthier food options, leading to a rise in demand for salads, smoothies, and organic food.
  • Dark Kitchens: Also known as ghost kitchens or cloud kitchens, these centralized cooking facilities cater exclusively to online food delivery orders, minimizing overhead costs for restaurants.
  • Customization: Many online food delivery platforms allow customers to personalize their orders, such as choosing specific ingredients or customizing spice levels.

These trends highlight the dynamic nature of the industry and the evolving needs of consumers in Thailand.

In conclusion, online food delivery services have witnessed remarkable growth in Thailand, driven by factors such as convenience, smartphone adoption, and a wide variety of choices. Major players like GrabFood, Foodpanda, and LINE MAN dominate the market, while consumer behavior revolves around convenience, price sensitivity, and reviews.

Thai consumers exhibit diverse tastes, with popular cuisines ranging from traditional Thai and Japanese to Western, Korean, and Chinese. Meanwhile, delivery trends reflect changing consumer preferences, emphasizing contactless delivery, dietary requirements, healthy choices, dark kitchens, and customization.

The future of online food delivery in Thailand looks promising, with continued innovation and a focus on meeting the evolving needs of consumers. As technology advances and consumer expectations rise, food delivery services will continue to play an integral role in the Thai dining experience.

Unlock a world of unparalleled online shopping at Lazada, the apex of e-commerce in Thailand! Dive into a vast sea of products, from the latest electronics to trendsetting fashion staples. Experience startling deals, effortless payment processes, and swift delivery right to your doorstep. Discover More about the best place for online shopping now!

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